The Full Story
About
It all started with a simple goal: to make better jerky—real meat, bold flavor, no gimmicks. What began as a passion project in a small kitchen quickly turned into a mission to bring high-quality, flavor-packed jerky to people who are tired of bland, over-processed snacks.
We were tired of jerky that tasted like preservatives and sugar more than actual beef. So, we crafted our own recipes using premium cuts of meat, simple ingredients, and time-tested techniques that bring out deep, savory flavor in every bite.
Founded in California, Fatback Jerky is built for anyone who values real food and big flavor—hikers, gym-goers, road trippers, and everyday snackers alike. We make jerky you can feel good about eating, whether you're fueling up for the day or just need something satisfying on the go.
This isn’t your average store-bought jerky. This is Fatback—crafted with care, seasoned with purpose, and made to be remembered.
Mission
To create real, flavorful jerky made from quality meat and clean ingredients—no shortcuts, no fillers, and no nonsense. We’re here to offer a better snacking experience that’s bold, satisfying, and honest.
Vision
To lead a new standard in the jerky world where flavor, transparency, and craftsmanship are front and center. We aim to be the go-to choice for people who crave real food with real taste, wherever life takes them.
